GS Yuasa Battery Sales UK Ltd has proudly secured the highly coveted IAAF Supplier of the Year – Service award, a significant accolade acknowledging the company’s unparalleled commitment to customer support, product availability, and partnership throughout the United Kingdom's independent automotive aftermarket.
Recognised for Excellence in the UK Aftermarket
This major honour was presented at the Independent Automotive Aftermarket Federation (IAAF) Awards, held in Milton Keynes. Voted for by industry peers, this recognition is one of the highest possible accolades in the UK automotive aftermarket, celebrating exceptional performance, dedication, and service delivery from suppliers in the independent sector.
The IAAF serves as the UK’s leading aftermarket trade body, championing the interests of the entire independent supply chain, including suppliers, distributors, motor factors, garages, and service providers. Winning an award based on votes from this respected body makes the achievement especially meaningful for the entire GS Yuasa team.
Focus on Exceptional Customer Service and Reliability
Wayne Stevens, Managing Director of GS Yuasa Battery Sales UK Ltd, commented on the win: “We are absolutely delighted to receive the IAAF Supplier of the Year award for service. At GS Yuasa, every department and process is driven by our commitment to deliver exceptional service, product reliability, and aftermarket support to our valued customers and UK motor factors.” He added, “This award is a powerful testament to our dedication, and I want to thank every employee for their relentless focus on being better every day. This commitment is what keeps us ahead of the competition and continues to ‘wow’ our customers at every stage of their journey.”
Building on a Strong Legacy of UK Aftermarket Success
This latest success reinforces GS Yuasa’s position as a market leader. Operating from its state-of-the-art Swindon headquarters at Ignition Park, the company continues to invest heavily in battery innovation, customer experience, and essential aftermarket programmes designed to help workshops and motor factors grow their businesses and meet the needs of UK motorists. This award joins a growing list of major industry honours for the company, including previous titles such as IAAF Car Supplier of the Year and the recent Innovation Supplier of the Year award at GSF TechFest, highlighting GS Yuasa's long-standing reputation for dependable supply and unwavering customer support across the UK.
